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Developing your product or service

New technologies, trends and changing customer demands may mean you need to adapt and develop what your business offers, to stay competitive. This is an introduction to developing your businesses products and services.

Online training: Creating competitive advantage Opens in a new window

This free online training module will help you identify and define your competitive advantage(s) in the marketplace so you can present a more convincing case to investors. It’s essential that you have a competitive advantage that differentiates your product or service from that of your competitors. It is designed to take 20 to 40 minutes to complete.

This information is brought to you by New Zealand Trade and Enterprise

How to prepare an innovation strategy for your business Opens in a new window (PDF)

A guide for developing a strategy to help your business maintain a competitive advantage. Includes an overview on how to reflect eight key strategies into your business plan to encourage and support innovation in the workplace.

This information is brought to you by The Small Business Company

Product development journey flowchart Opens in a new window

The product development process controls the costs and time taken to develop a new product. Here is a typical product development flowchart.

This information is brought to you by Phae Group Limited

A guide to exporting for NZ software developers Opens in a new window (PDF)

A 104 page pocket guide to business issues that New Zealand-based software developers need to consider. It provides an overview of some areas where typical exporters struggle and includes guidelines on how to be more successful in the export market.

This information is brought to you by New Zealand Trade and Enterprise

The Tuckatime success story Opens in a new window

A case study about Tuckatime Foods, a New Zealand business that through passion and perseverance made it big in the cookie market.

This information is brought to you by PricewaterhouseCoopers


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