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Your ideas, designs and even your brand names or logos are examples of your businesses intellectual property. They can be valuable business assets and you'll need to protect them from your competitors. Copyright, registering a trade mark, or filing a patent are three ways to do this. This is an introduction to protecting your intellectual property.
This free online training module will give you a clearer idea of what intellectual property is and what’s involved in protecting it, plus a discussion of whether you should take the necessary steps. Failure to protect your intellectual property can lead to theft of your ideas and products, diminish your revenues, and make you less competitive in the international marketplace. It is designed to take 30 to 60 minutes to complete.
This information is brought to you by New Zealand Trade and Enterprise
Learn to protect the “creations of the mind”, otherwise known as intellectual property. Take a look at what qualifies as intellectual property, and your rights as the owner or creator of this business asset.
This information is brought to you by Intellectual Property Office of New Zealand
Why is it important that you protect your intellectual property? Look after your trade marks, patents and copyrights by keeping up to date on: how to protect intellectual property, the management issues around intellectual property, and how to avoid conflict with another person’s IP rights.
A good business plan uses all a business’ resources to gain an edge. Incorporate your business’ intellectual property with your business plan to get that competitive advantage by looking at what intellectual property assets you own, your IP portfolio, protecting your assets from new projects, and intellectual strategy and policy.
What is a trade mark? The definition of a trade mark is set by the New Zealand Trade Marks Act 2002. There is legislation that governs the New Zealand trade marks and determines things such as what qualifies for trade mark protection, the rights of the owner of a registered trade mark, and how long trade mark protection lasts.
This information is brought to you by Ministry of Economic Development
It is illegal to use an already registered trade mark. To find out if your trade mark is available you must carry out a trade mark search. Here is some advice to consider when checking current trade mark databases, doing marketplace searches for your trade mark, or looking at employing an intellectual property specialist.
This information is brought to you by A J Park
Your trade mark won’t be protected unless it is being used properly. Here are some ideas on how to ensure you are using your trade mark properly, and keeping your trade mark distinctive.
Using a personal name to brand a product can be a very effective marketing tool. It allows the individual to become the face and personality of the brand, but the implications of branding this way are not always positive. This article glimpses into the world of fashion design where name brands are common, but not always with positive results.
If you believe your intellectual property rights have been infringed there are steps you need to take to have the situation settled. It is important to act quickly and to be organised. Learn how you need to properly document the misuse of your trade mark.
What is a patent? Discover what determines a patent and how you can use this method of intellectual property protection in your business. From patent owner rights to exclusive use and control, doing a patent search, international patent law, making an application, and the cost of getting an item patented.
A New Zealand patent offers you no protection outside of the country. In order to maintain patent protection overseas you have two options: overseas patent application, or Patent Cooperation Treaty application. Read more to explore these options and get some advice on how to start either of the processes.
Do you know your rights where your patent is concerned? If you find a similar product being sold in the New Zealand market you need to know what you can and cannot do. This article provides an overview of when taking action is appropriate and what action you can take to protect your intellectual property rights.
What is copyright? When looking at having an idea copyrighted consider the questions, how do I apply for a copyright? What types of works can be protected by copyright? What rights do copyright owners have? What actions need to be taken when a copyright has been infringed? Can you license the rights to a copyrighted work? How can you get copyright protection overseas?
What is a registered design? Explore your options to protect your intellectual property by identifying the differences between a copyright and a registered design. Also get an insight to the International Registered Design law, learn what advantages there are to having your design registered, and investigate what registered protection is available overseas.
Here's some useful advice for businesses about the steps they should take to protect their internet domain names. They're business assets too! It is good practice to manage your domain names by setting a policy, registering your domain name officially, understanding your obligations to domain name maintenance, and how to handle the security of this intellectual property.
Theft or infringement of intellectual property (IP) such as patents, designs and trade marks is increasingly common in the global marketplace. But there are ways you can insure your IP and protect your business against any financial loss you face if this happens to you. Download this informative guide to IP insurance and protecting your valuable IP assets from theft.
This information is brought to you by SMEI New Zealand
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23 percent or almost one in four employees in New Zealand work in the wholesale and retail trade industries.