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Is there a market for your products or services overseas? If you're looking to promote your business to customers further a field you'll need to understand the ins and outs of international marketing. This is an introduction to marketing your business outside of New Zealand.
This free online training module outlines what’s involved in attending an overseas trade show. You'll end up with a clearer idea of what you need to do to make the event a success, and a working plan and budget for exhibiting at your next trade show. It is designed to take 30 to 60 minutes to complete.
This information is brought to you by New Zealand Trade and Enterprise
This free online training module provides relevant prompts on the questions you should ask when researching international markets, and it points you to helpful agencies and sources of information. Your chances of becoming a successful exporter will be enhanced if you have completed the necessary research. At the end you can print out an action plan. It is designed to take 30 to 60 minutes to complete.
The Beachhead programme helps New Zealand companies explore new international markets. It provides a range of services to accelerate market entry and international business growth. A key element is the knowledge, contacts and services of specialist advisory boards and networks, which assist high-growth-potential companies faster access to better international networks.
Do you have strong in-market representation? Export success will often depend on it. A good representative deals directly with your clients, helps grow your export sales, works as your partner and can deliver other benefits. This article provides advice for business owners covering agent and distributor selection, strategic alliances and joint ventures plus links to read more.
Trade shows can be very effective as they offer the opportunity to sell to your target audience. But like any marketing activity, planning is essential to achieve the desired results. This Trade Event Toolkit will help you maximise your return on investment from any trade event you attend. It provides an overview of what to do before, during and after the event as well as provides information on additional support.
Are you ready for export? Find out by using this export assessment tool. Calculate your total score and see how prepared you really are. It includes a quick export-readiness checklist, and describes how New Zealand Trade and Enterprise can help you step into export markets.
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There were 463,380 businesses operating in New Zealand at February 2007.