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Marketing your business overseas

Is there a market for your products or services overseas? If you're looking to promote your business to customers further a field you'll need to understand the ins and outs of international marketing. This is an introduction to marketing your business outside of New Zealand.

Online training: Researching international markets Opens in a new window

Your chances of becoming a successful exporter will be enhanced if you do the necessary research. This free online training module covers identifying export markets; research methods; transport, tariffs and duties; your market entry strategy; and dealing directly or indirectly with the market.

This information is brought to you by New Zealand Trade and Enterprise

Online training: Selling globally online Opens in a new window

A website provides international exposure to your products and services. And there are things to consider when selling to customers overseas. The lessons in this free online training module will step you through the benefits of your business having a website, selling online, the logistics of sending items overseas, and customs and shipping.

This information is brought to you by New Zealand Trade and Enterprise

Exploring new international markets Opens in a new window

The Beachhead programme helps New Zealand companies explore new international markets. It provides a range of services to accelerate market entry and international business growth. A key element is the knowledge, contacts and services of specialist advisory boards and networks, which assist high-growth-potential companies faster access to better international networks.

This information is brought to you by New Zealand Trade and Enterprise

Forming alliances and joint ventures Opens in a new window

These guides provide practical advice on forming strategic alliances and joint ventures to succeed in export markets, as well as sample agreements to guide exporters in drawing up comprehensive legal contracts to support the relationships.

This information is brought to you by New Zealand Trade and Enterprise

Exhibiting at trade shows Opens in a new window

Trade shows are an effective marketing activity for selling to targeted audiences. Smaller exporters can join others in a branded New Zealand pavilion to exhibit at overseas trade events. This guide breaks the steps down to before, during and after the event.

This information is brought to you by New Zealand Trade and Enterprise

Online training: Making the most of attending international trade shows Opens in a new window

This free online training module outlines what’s involved in exhibiting at an overseas trade show. The lessons will step you through identifying the right show, working out a budget, planning, lead capture and follow-up.

This information is brought to you by New Zealand Trade and Enterprise

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