Online marketing

Website and internet marketing tips

A well-designed website can be a powerful sales and marketing tool for your business. It can increase sales, help meet business goals and broaden your customer base. Optimum Websites offer free e-newsletters with practical tips and ideas to help improve the visibility and performance of your website. Find out how to get the most out of your online marketing.

Attracting visitors back to your website

Hints on how to make your website ‘super sticky’ so that people return to your website. For example, having discussion forums and customer reviews.

Keeping in contact with e-newsletters

Keep in contact with your clients to retain their interest in your products and services with e-newsletters, that is, email marketing. Use this checklist of things to consider if you are thinking about doing email marketing.

Best practice guidelines for email marketing (PDF)

Follow these best practice guidelines for use of email for marketing purposes. The six guiding principles comply with the Unsolicited Electronic Messages Act 2007, to safeguard people from receiving unwanted, erroneously labelled, or intentionally deceptive email. (PDF, 9 pages, 183KB.)

Online training: Assessing online enquiries

Many New Zealand businesses are approached through their website or email by overseas people or businesses. These contacts may want to buy products or services from you, or to sell your products or represent you in an overseas market. This free online training module will help you assess if that online enquiry is legitimate, and what you can do to decrease the time and financial risk you face in dealing with a person or business over the internet.

Making your website ‘findable’ on search engines (PDF)

Ensure your website is accessible and understandable to search engines and people. Follow these six guiding principles on the use of search engines for marketing purposes. It covers relevant keywords, optimised content, and relevant links. (PDF, 8 pages, 58KB.)

Using social media to increase your market reach

Social networking is growing. Find out what it is and how social media sites, such as twitter, can be used effectively for your business.

Promoting your website with paid advertising on the internet

Classified and banner advertising on the internet can generate traffic to your website. Find out what the different charging models are, places to advertise on the internet (such as other websites and newsletters), and things to think about before placing advertisements.

Managing your pay per click campaign

Pay per click (PPC) marketing is one way to drive targeted traffic to your website. Find out what PPC marketing is, how it works, and how to manage your PPC campaign.

Websites and e-commerce

Sub Topic

More and more businesses are successfully using the internet as a promotion and sales channel and moving into e-commerce. This is an introduction to developing and maintaining a website and doing business online.