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Websites and e-commerce

More and more businesses are successfully using the internet as a promotion and sales channel and moving into E-commerce. This is an introduction to developing and maintaining a website and doing business online.

Using e-commerce to gain an advantage

An article exploring how a small business can use e-commerce and its website to create a competitive advantage and generate increased sales.

This information is brought to you by The Small Business Company

Web Standards Opens in a new window MSWord Document (.doc)

To help your website be seen and read by more people and be displayed on more types of equipment you need to use recognised ‘web standards’. Find out what these are and how you can implement them so you can optimize traffic flow to your website. This article forms part of the E-business Guide, which is a free service to guide you towards e-business success. Link to the Guide from this article and find out how you can further reach your growth potential.

This information is brought to you by New Zealand Trade and Enterprise

Web design for beginners Opens in a new window

A basic introduction and tips on designing and building a website for your business, including choosing a domain name, getting your site built and the things to avoid.

This information is brought to you by Home Business New Zealand

Choosing the right website designer Opens in a new window

Information to help you select and work with a partner to choose the right technology and design and develop your company website or online shop.

This information is brought to you by Zeald.com

Is your website functional?

An outline of the various web tools you can use to manage and operate your website and your business. These include tools for managing website content, customers, orders and marketing activities.

This information is brought to you by Zeald.com

Improving your website's results Opens in a new window

Ideas and techniques you can use to measure and monitor your online sales activity and improve your results.

This information is brought to you by Zeald.com

Closing your online sales

If you are selling online then these simple techniques will increase the chance of your online customers completing their purchase when shopping on your website.

This information is brought to you by Zeald.com

What's a search engine?

An explanation of the different types of internet search engines that are used to find information on the internet and direct traffic to a website.

This information is brought to you by Zeald.com

Optimising your website to increase traffic

A guide to the things you can do to optimise your web pages, increase your internet search engine visibility, and drive more traffic to your website.

This information is brought to you by Zeald.com

What is metadata? Opens in a new window

An explanation of metadata and how to create and use it on your website to make your website more visible to the search engines and directories that use this information to generate search results.

This information is brought to you by Zeald.com

Registering a .nz domain name Opens in a new window

If you’re looking at creating a website you’ll need to choose and register a domain name for your site. These FAQs cover topics such as how to register a .nz domain name, your rights and responsibilities, the .nz domain name system, and finding and choosing a registrar.

This information is brought to you by Domain Name Commission (DNC)

Your internet domain name Opens in a new window

This is an introduction to domain names and how to choose and register a domain name for your business. A domain name is the registered address for a website or online location.

This information is brought to you by Zeald.com

E-business success stories Opens in a new window

Read how companies have opened the door to new business and customers by developing an e-business. This case study will show you how to develop online marketing and communication tools, sales techniques and order payment and distribution tools.

This information is brought to you by New Zealand Trade and Enterprise


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Australia is New Zealand's largest export market. Kiwi exporters earned nearly $9 billion, for the year ending May 2008.

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