Choosing your company name
- You need to choose a company name when you start a company (incorporate a company).
- It is a little like a new born baby - they need a new name. When you incorporate a company, it too is being 'born' into the business world.
- The name needs to be distinctive and cannot copy other companies.
- Always search the Register of Companies to see if the name you have in mind is taken.
- Registration of a company name provides limited name protection – that is, it will prevent another company being incorporated under an identical or almost identical name.
- The Registrar does not check if the name you have chosen infringes a registered trade mark. We recommend you also conduct a registered trade mark search with the (IPONZ).
Last updated 5 April 2011
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