Future trends
Keep abreast of changes in market expectations. This section highlights the growing expectations of potential customers for products like healthier foods, natural beauty products, more variety in vegetarian fare and products with a low carbon footprint.
Sustainability
There is strong and growing demand for sustainably produced products and services in New Zealand and overseas. This information can help you make your business activities more sustainable and includes information on assistance available for sustainability initiatives, practical ‘how to’ guides, articles, case studies and international research and trends.
Healthcare
New Zealand’s expertise in industries such as biotechnology, information and communication technologies, and specialised manufacturing add to the country’s growing reputation in health solutions.
Lifestyles of health and sustainability
Lifestyles of health and sustainability (LOHAS) describes a type of consumer and marketplace. LOHAS consumers seek out goods and services focused on health, the environment, social justice, personal development and sustainable living.
Clean technology
Clean technology products and services help improve performance and efficiency while reducing costs, energy consumption and waste.
Halal
New Zealand Trade and Enterprise has identified halal as an emerging global trend that holds great promise for New Zealand’s food and beverage, cosmetics and beauty products. However the trend is still in its infancy.
