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Advertising

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Advertising can be an key promotion activity for your business. It is important that you understand how to advertise effectively to get the most value for money.

Advertising Code of Ethics

Advertising your product or service is an effective form of promotion for any business. However, before doing so, you need to be aware of what you can and can't do. Here's an introduction to the basic principles and rules of the Advertising Code of Ethics.

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Get the most from your advertising budget

Learn how you can improve the effectiveness and rate of return of your advertising.

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Developing an advertising strategy

Growing businesses need to plan how to promote themselves to existing customers and how to attract new customers.

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Last updated 23 June 2011