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Market research

Competitor analysis

An analysis of the strengths and weaknesses of your current and potential competitors gives you important market information you can use to your advantage.

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Market Research: The basics

Market research helps new and growing businesses learn more about what customers want. Used effectively, it increases your chances of business success.

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Understanding your customers

Whether you’re a new or established business this article suggests ways to learn more about your customers and how understanding your customers can benefit your business.

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Last updated 23 June 2011