Website Marketing
It’s one thing to build a website, it’s another thing to ensure that your customers can find it online. Using search engine optimisation techniques or online advertising can drive customers to your website. However both require careful monitoring and refinement to ensure they are performing at their best.
Also your website can allow you to interact with your online customers which you use to research you market and improve and refine your marketing efforts.
Making the most of Pay Per Click advertising
Pay Per Click advertising is a way of promoting your website by paying for extra exposure, rather than just relying on your site’s search engine ranking.
Five tips for optimising your web content for search engines
Part of SEO involves tweaking your web content and code to make it easier for search engines to find out what your website is about and rank it effectively.
Four tips for optimising your website design for search engines
Part of SEO involves ensuring your website design makes it easy for search engines to find out what your website is about and rank it effectively.
Five more top Search Engine Optimisation tips for your business website
Knowing where to focus your Search Engine Optimisation (SEO) efforts can be confusing. These top five tips will help you get the most out of your SEO.
iclimb.co.nz – an online business success story
Find out how an outdoor enthusiast turned his passion into a thriving online business.
Using online tools for customer feedback and research
Using the power of computers and the Internet, you can gain virtually instant access to information about your target customers. Use these online tools to conduct research on the typical habits of your target customers.
Keyword research tools and tips
Writing a new blog post or creating a new page for your website? It's a good idea to do some keyword research first to maximise your chances of appearing in search results.
