Building a promotion plan
You will probably need to start promoting your product or service before your doors open for business. This section will help you draw up a marketing and promotion plan to get your business on its feet.
Market your point of difference
Finding an edge over your competitors is a critical part of being in business. You need to show your customers how your product or service is different. Here are three strategies most businesses use to build and market their competitive advantage.
How to avoid common marketing mistakes
There can be a lot of effort involved in promoting your business. And, you’ll need to win customers if you want your business to do well. Learn the 10 most common marketing mistakes and tips for developing effective marketing strategies.
Promoting with public relations
Are you launching a new product, promoting a new business, or just wanting to increase sales? Public relations can help your customers understand your business, product, service, brand or message. Here are some tips to create an impression and build a strong public image for your business.
How to encourage word of mouth
A referral from a satisfied customer is the most cost effective marketing you can get. A good marketing campaign combined with great customer service will create positive word of mouth. Here's six ways to keep your customers singing your praises.
Protecting your brand
Is your brand protected? Brand protection is a critical area of any marketing strategy. It's as much about developing a distinct product or design as it is about stopping your competitors from using them. Here are five points to consider when you're planning, protecting and developing your brand.
