Marketing involves more than promoting your business to attract customers. It’s how you get to:
Understanding your customers is key to selling the right thing, in the right place, with the right pricing.
Our quick self-assessment tool will help you reflect on your marketing, plus get personalised recommendations on how to continue building your skills. Our interactive tools and pages will help boost customer insights, analyse your business and get set for success.
Check out the interactive tools available in this section. Use the links below or the navigation pane to browse through the pages and tools.
Effective marketing can take you from great ideas to selling profitable products or services that appeal to your customers. Find out what you’re already doing well and how to improve your approach to marketing.
At the end of this assessment you’ll get:
From promotions to customer insights, pricing to brand, see how marketing helps your business.
Customer research helps you run your business well. Use insights to map customer journeys through the buying process.
Every business has a brand. Discover how to build yours and use it to attract customers and forge connections.
When you deeply know your target customers, use these insights to identify what to sell and where best to sell it.
How high is too high, how low is too low? Plan a pricing strategy that suits your customers and your business.
Online or face to face, there are many ways to communicate with customers. Here’s how to choose and plan.
Use this template to identify and hone a strong brand. This will help across your business, including attracting customers and offering the right products or services.
Use this template each time you plan a promotion, eg social media posts. It takes you through six steps, starting with identifying your goal and target audience.