Marketing strategy overview

Marketing strategy overview

Marketing involves more than promoting your business to attract customers. It’s how you get to:

  • understand your customers
  • meet their needs
  • send the right messages about your products and services
  • promote your business effectively.

Understanding your customers is key to selling the right thing, in the right place, with the right pricing.

Our quick self-assessment tool will help you reflect on your marketing, plus get personalised recommendations on how to continue building your skills. Our interactive tools and pages will help boost customer insights, analyse your business and get set for success.

Check out the interactive tools available in this section. Use the links below or the navigation pane to browse through the pages and tools.

Effective marketing can take you from great ideas to selling profitable products or services that appeal to your customers. Find out what you’re already doing well and how to improve your approach to marketing.

At the end of this assessment you’ll get:

  • a better idea of your strengths and weaknesses
  • practical tips and tools
  • links to expert advice.

5-10 minutes

Self-assessment: Marketing

Using marketing to learn about your customers

woman business planning

Did you know…

Detailing your ideal customers' daily routine is one of the most critical ways to "nail" in your branding strategy – because it gives you insight into the nitty gritty of what the customers actually care about. — HubSpot

Do you research your customers to understand them better?

Using marketing to learn about your customers

woman with boxes

Did you know…

"There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market." — Philip Kotler, marketing expert

Do you know which customers to target?

Using marketing to shape your business

woman at computer

Did you know…

"A solid marketing framework helps you to stay focused on your customers. If you’re customer centric, you’ll be 5 steps ahead of the competition." — Dawn Iacobucci, Marketing management

Do your products or services fit with what you know about your customers?

Using marketing to shape your business

woman business planning

Did you know…

Over a two-year period, there was a 200%+ growth in mobile searches for 'open' + 'now' + 'near me.' — HubSpot

Do you focus on selling in the places your customers most like to buy in?

Money: pricing and marketing spend

start screen team

Did you know…

"You still have to make sure the value to the customer is higher than your costs. Otherwise you will lose money with every product you sell." — Eric Dolansky, Professor of Marketing, Brock University

What is your approach to pricing your products or services?

Money: pricing and marketing spend

woman business planning

Did you know…

In a 2015 global Nielsen survey, almost 60% of shoppers said they actively buy from brands they know, and 21% said they bought a product because they liked the brand. — HubSpot

How do you budget for your marketing?

Branding and loyalty

Tool group hug 2

Did you know…

"64% of consumers cite shared values as the primary reason they have a relationship with a brand." — Harvard Business Review

Does your brand give customers a clear picture of who you are and what you stand for?

Branding and loyalty

woman with boxes

Did you know…

Brands that are perceived as strong generate a higher profit margin than others. — Forbes

What have you done to build your brand?

Promoting your business and products or services

builder and businessman

Did you know…

The old saying “build it and they will come”, unfortunately, doesn’t work. The good news is that with the right strategy, you can market to your consumers with the right messages in the right marketing channels at the right time. — Forbes

How do you promote your business and products or services?

Promoting your business and products or services

Tool group hug 2

Did you know…

46% of consumers reported they follow brands because of the inspirational content. — Harvard Business Review

Do you use digital channels like online advertising or social media to promote your business and products?

Tell us about your business

Just one last step before your self-assessment results. So we can shape future tools and services around your needs, please tell us about your business size, location, age and industry.

Marketing strategy resources

Content and templates to help you create your marketing strategy

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