Making your business stand out is crucial. It’s unlikely you’ll be the only business providing your product or services in your market.
Look for things that make your products or services stand out from the crowd. These could include being:
- first to the market
- most reliable
- exclusive outlet
- highest quality
- most economical
- easiest to use
- locally made (when everyone else doesn’t)
- organic (when everyone else isn’t)
- made from sustainable materials
- environmentally friendly.
Remember, customers can buy just about anything online from around the world, so offering something that’s “unique” isn’t easy for New Zealand companies.
You could focus on what’s unique about your business, eg guaranteeing you’re the cheapest supplier or the brand consumers trust most. All these features help to build your brand and should feed into your marketing and sales plans.
Tips to build your brand
How to be environmentally sustainable