Strengthening your online presence — business.govt.nz
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Strengthening your online presence

The world is online and so is your business — at least, it should be! You need an up-to-date website to make your business look credible, digital marketing to connect with your customers, and online tools to increase productivity. Getting digital can help you:

  • save money
  • become more efficient
  • increase security
  • collaborate better
  • grow your customer base.

Our three quick self-assessments will help you check how well you’re using online platforms to make your business run better.

Having an up-to-date website is essential for modern businesses. Use this tool to reflect on how well your website is meeting the needs of your customers and how you could improve it.

At the end of this assessment you’ll get:

  • a better idea of your website’s strengths and weaknesses
  • practical tips and links to expert advice.

5 - 10 minutes

Self assessment: Your business website

Online presence

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Did you know...

75% of users judge the credibility of a business based on the design of its website, according to research from Stanford.

How important is your website to your business?

Online presence

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Did you know...

As of January 2018, around three-quarters of people in New Zealand aged between 16 and 64 had recently searched for a product or service to buy online, according to Statista, The Statistics Portal.

How much does your business use a website (your own or another) to sell products or services?

Search and discovery

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Did you know...

Consumers feel that companies with brand-specific email addresses are more likely to be professional, credible, responsible and trustworthy, research by Colmar Brunton shows.

How important is your domain name to your business?

Search and discovery

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Did you know...

If you’re not at the top of the search results, you’re missing out. Websites listed on the first Google search results page get 92% of the interaction from an average search, according to Chitika, Online Advertising Network.

When someone searches online for your type of business, how well do you rank in the results?

Up to date

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Did you know...

Around 40% of people will stop engaging with a website if the content or layout is unattractive, according to research by Adobe.

When was the last review of your business website?

Up to date

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Did you know...

The majority of internet searches come from mobile devices, even if a desktop device is available, according to Google.

How mobile-friendly is your business website?

Content

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Did you know...

Nearly 40% of people will stop looking at a website if the images won’t load or take too long to load, according to Adobe.

How would you describe the content on your business website?

Content

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Did you know...

Google encourages website owners to produce original, high-quality content, since that’s what’s best for web users.

How involved is your business in managing or editing the content on its website?

News, blogs and social

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Did you know...

Businesses that blog 11 or more times a month get more than four times as many leads as those that blog half as much, according to HubSpot.

How important are regular news stories or blog posts to your business?

News, blogs and social

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Did you know...

Almost half of the world’s population is on social media, according to Hootsuite.

How well is your business website linked with your social media accounts?

Tell us about your business

Just one last step before your self-assessment results. So we can shape future tools and services around your needs, please tell us about your business size, location, age and industry.

Around 40% of people will stop engaging with a website if the content or layout is unattractive.

Around 40% of people will stop engaging with a website if the content or layout is unattractive.

According to research by Adobe.

The Internet has made reaching your customers much easier and cheaper than before — no matter where they are. Making the most of your online presence lets you get to know your customers better and strengthen your business.

Assess how you use social media planning, building engagement, email marketing and advertising online. See how you rate and where you should focus.

At the end of this assessment you’ll get:

  • a better idea of your digital marketing strengths and weaknesses
  • practical tips and links to expert advice.

5 - 10 minutes

Self assessment: Digital marketing

Social media engagement

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Did you know...

About 3.03 billion people are on social media around the globe, according to BrizFeel (publishers of digital marketing stats).

How much does your business use social media to engage with customers?

Social media engagement

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Did you know...

More than 70% of people who experience good customer service on social media recommend that business to others, according to Local Measure (customer experience specialists).

How much value does your business get from social media?

Planning

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Did you know...

3.5 million Kiwis are active on social media and spend an average of 1 hour 53 minutes there every day, according to research by Hootsuite and We Are Social.

How well does your business plan its social media activity?

Email marketing

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Did you know...

Email marketing is the most cost-effective advertising method available today, as well as the most measurable, according to Harvard Business Review.

How much does your business use email marketing?

Email marketing

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Did you know...

It’s a very safe bet that email will beat all your other marketing methods in terms of return on investment. — Harvard Business Review

How much value does your business get from email marketing?

Planning

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Did you know...

According to CoSchedule, a series of US-based studies suggest that:

  • the best day to send email is Tuesday, followed by Thursday and then Wednesday
  • the best time to send email is 10am, followed by 8pm, 2pm, and 6am.

How well does your business plan its email marketing activities?

Paid advertising

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Did you know...

Social media is the most relevant advertising channel for Generation Z and Millennials, according to Adobe's Digital Insights.

How much paid advertising do you do on social media platforms?

Paid advertising

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Did you know...

Around 65% of people click on Google ads when looking to buy an item online, according to WordStream (online advertising specialists).

How much do you use other methods to advertise online (such as displaying advertisements or appearing in search results)?

Tell us about your business

Just one last step before your self-assessment results. So we can shape future tools and services around your needs, please tell us about your business size, location, age and industry.

Email marketing is the most cost-effective advertising method available today, as well as the most measurable.

Email marketing is the most cost-effective advertising method available today, as well as the most measurable.

According to Harvard Business Review.

Online tools make many business tasks cheaper, more efficient, and more secure. They also allow us to work from anywhere and collaborate like never before.

Assess how well you’re using online tools for accessing business info, working together, accounting and HR, and backup and recovery. See how you rate and where you should focus.

At the end of this assessment you’ll get:

  • a better idea of your strengths and weaknesses
  • practical tips and links to expert advice.

5 - 10 minutes

Self assessment: Digital tools and how people use them

Keeping up to date

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Did you know...

Two-thirds of small businesses would find it a major challenge to survive without wireless technology, according to a poll by AT&T, a major US tech company.

How well do you keep up to date with technology that could affect your business?

Keeping up to date

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Did you know...

Fibre-optic internet can be up to 100 times faster than other types of internet services, according to Stuff.co.nz.

How actively do you stay up to date with internet connectivity options for your business?

Access to business info

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Did you know...

Cloud-based file management can make people more productive, according to Harvard Business Review. Plus, it can provide a range of unexpected benefits, like easier collaboration.

How easy is it to find the right files when you’re working?

Access to business info

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Did you know

People today really value workplace flexibility and remote work because it allows them to focus their energies on work and life as opposed to commuting or other complications due to geography. — Ken Matos, Vice President of Research, Life Meets Work

How well are you and others in your business set up to work remotely (eg, while travelling or at home)?

Working together

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Did you know...

Cloud computing is helping smaller businesses compete with bigger businesses by cutting the costs of hiring IT staff and maintaining servers and hardware, according to Harvard Business Review.

What type of project management tools does your business use to plan and keep track of large pieces of work?

Working together

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Did you know...

One of cloud computing’s greatest successes is to allow people to work together in ways that weren’t previously possible, according to Harvard Business Review.

How much does your business use collaboration tools to work with staff and customers, eg instant messaging and document sharing?

Accounting and HR

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Did you know...

Cloud accounting helps to increase efficiency and streamline the way you manage your business, according to Xero, online accounting experts.

What type of accounting and finance tools does your business use?

Accounting and HR

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Did you know...

Recruiting online costs around 5% of recruiting through traditional methods, such as newspaper ads, according to Harvard Business Review. And the time savings can be equally as great.

How much does your business use online recruitment to recruit staff?

Backup and recovery

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Did you know...

Carrying around information on individual computers is unnecessary when it’s so quick and easy to connect to the cloud, according to Steve Jobs, founder of Apple.

What type of backup tools does your business use?

Backup and recovery

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Did you know...

Research shows that better prepared organisations experience significantly fewer crises and are significantly more profitable. – Harvard Business Review

How well prepared are your business's computer systems for a disaster?

Tell us about your business

Just one last step before your self-assessment results. So we can shape future tools and services around your needs, please tell us about your business size, location, age and industry.

Cloud computing can help you cut costs, collaborate better, and improve security.

Cloud computing can help you cut costs, collaborate better, and improve security.

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