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Introduction to business planning

Business planning helps you step out of day-to-day tasks to set goals for your business and how you’re going to get there.

Business planning is about setting a clear plan of where your business is going and how to achieve your goals. It also involves regular monitoring to make sure you’re on track.

It helps you map out how you’re going to make money, have the lifestyle you want and deliver value to your customers.

Why it’s important

Regular business planning helps you:

  • Have a clear plan of where you’re going and the path ahead.
  • Understand your current business skills and identify any gaps.
  • Spot opportunities that can help you reach your end goal.
  • Use your resources wisely – without a plan you can end up spreading your time, money and energy too thinly.
  • Know whether to say yes or no to opportunities that come up – if it doesn’t support your vision, move on.
Accordian Common Ledger71

Case study

Countdown to launch

Before launching Common Ledger, Carlos Chambers and his team had an idea for software to streamline the information accountants received from their clients’ different programs. They spent six months speaking to accountants in New Zealand and Australia to understand their potential market and refine their product.

“We learned there was this really deep problem that accountants around the world were facing. That’s what we were looking for – huge problem and huge opportunity and a huge way to really help this industry move forward.”

The next step was to develop an 18-month plan and a three-to-five-year strategy to turn their start-up into a fully fledged company. They’ve since raised more than $1m and launched in both countries.

“We’re close to our targets on our initial forecasts. We’ve brought on the right board. We’ve hired the right team members. All these things are probably the result of thorough planning. We would never have been able to usefully create our strategy if we hadn’t done that first six months of research.”

Common elements in business planning

What goes into a business plan can vary, but often includes:

  • an overview of your business — name, products or services you offer, revenue, key partners
  • an overview of your market — your customers, your industry, how many people will buy your product or service
  • your marketing strategy — how you’ll get customers, the cost of attracting customers
  • competitor analysis — your rivals, how your strengths and weaknesses compare, your competitive edge
  • financials — your costs, revenues, growth rates, measures of success
  • team — employees, skills, skills you need, your mentors and advisors
  • operations information — IT, systems, compliance.

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Business planning tips

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  • Put time in your diary to do business planning — it’s something you should do regularly to monitor progress.
  • Set short-term, mid-term, and long-term goals to help you understand the milestones you’re trying to reach.
  • Do it offsite — getting out of your normal workplace can put you in a different mindset and see things you wouldn’t normally.
  • It can be great to get your team involved in business planning, but it isn’t something you should delegate — it’s important for the owner or manager to be involved in setting the direction of the business.
Common mistakes

Avoid these common pitfalls:

  • Getting caught up in the day-to-day running of the business without taking the time to look forward.
  • Reacting to things as they pop up as opposed to setting clear goals.
  • Investing time and money into things outside your value proposition.
  • Creating a business plan that sits on the shelf and doesn’t get used.
  • Not regularly checking in on how you’re tracking to your plan.

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