A registered trade mark is the best way to protect your brands in the marketplace. You can use your SPA check to begin your application online with IPONZ. It’s quite quick and easy, low cost for a high level of protection. You will need a RealMe login, or phone IPONZ on 0508 447 669.
Trade marks (external link) — IPONZ
- 20,300+ trade mark applications were filed in New Zealand in 2014.
- 242,500+ registered trade marks as at mid-2015.
Did you know…
If you’re a sole trader, you can start trading immediately using your personal IRD number.
If you choose to structure your business as a company, steps 5ii & 7 are legally required. If you choose a different business structure, those steps are still a good idea.
If you’re planning to employ staff, there are some things you’ll need to think about and do.
Becoming an employer
Where to get help
Our website, business.govt.nz, has tips and resources designed specifically for small businesses. You can also call us on 0800 42 49 46.
Statistics New Zealand can help you identify target markets or investigate an industry.
Data for business (external link) — Statistics New Zealand
You may be able to get free support and advice from your Regional Business Partner.
Regional Business Partners (external link)
- Open business bank accounts.
- Consider business insurance.
- Find a business advisor and start creating a network.
- Set up a system for your accounts.
More stats on small businesses
As of 2015, small businesses:
- Accounted for 97% of businesses in New Zealand.
- Employed 30% of workers in New Zealand.
- Made more than $57bn of New Zealand’s GDP.
Percentage of New Zealand enterprises by employee size in 2014:
- 70%: 0 employees
- 20%: 1-5 employees
- 7%: 6-19 employees
- 2%: 20-49 employees
- 1%: 50+ employees
In 2015, 14% of New Zealand’s labour force were self-employed or running a business that employed others.
Age of newly self-employed people in New Zealand in 2013:
- 15-24: 1,600
- 25-34: 6,800
- 35-44: 7,800
- 45-54: 6,500
- 55+: 5,000
More than one third of small businesses in New Zealand in 2014 were less than six years old.
In 2014, most small businesses were located in regions with large urban centres:
- Auckland: 164,000+
- Waikato: 50,000+
- Wellington: 51,000+
- Canterbury: 64,000+