Help us to help Kiwi businesses like yours. Join our customer group and we'll use your thoughts and experiences to shape content, tools and resources on our site.
Business.govt.nz takes a customer-centred design approach. We engage with small businesses through conversations, workshops and other methods. This helps us to understand what it is like to run a small business, and how we can help.
From time to time, we check in with people on a customer reference group — small business owners, managers, administrators and advisors. Their input helps us to understand what it's like to run a small business, and to shape the content, tools, and resources we offer.
The customer group is growing all the time. We want to talk to people in all regions of New Zealand, in all sectors, and in different roles within a small business. The people in the group are everyday business owners and managers. That’s who we want to help, so that’s who we need to know.
We tend to meet with people from the group individually, and informally. That way we can have a deeper conversation and gain more knowledge and feedback from each person. We know that small business owners and managers are busy, so we’re careful not to ask for too much time and we travel to a location that suits them.
We’re looking for:
To make it easier for you to be really honest with us, we work with various trusted research and design companies. We manage the people in the customer group, and contact you to be part of any research. Our trusted partners then talk to people in the group who are happy to help, and design tools and information that will help small businesses.
The group is managed so that we respect people’s time, experience and privacy.
Here’s how it works:
On average we'll probably only contact participants a few times a year, as we understand that small business owners and managers are busy. If they have not been contacted in a while, we may not have had any relevant projects in their area that are relevant for them. Our project flow goes up and down, but we'll get in touch at least once every six months.
The group is managed and accessed only by business.govt.nz and our trusted research and design partners. The information obtained from participants is used only by business.govt.nz’s project team and only to create content, tools and resources for business.govt.nz.
The customer group is used for design research purposes only. Personal information is not used or shared for marketing purposes.