New Zealand Story is a government initiative designed to grow New Zealand's international marketing brand.
Through New Zealand Story (external link) , companies small and large can also apply to use a FernMark License.
Zealong — a successful FernMark licensee — now prints the FernMark on all its packaging, giving customers the ability to trace Zealong tea back to New Zealand.
"We applied because we wanted a symbol that represents what it means to be New Zealand made,” says Kong.
“Using the FernMark is another way we can build credibility. I believe the fern in general has instant recognition to New Zealand. But the FernMark is more of a government approval and that’s useful for us, particularly when exporting in Asia.”