A trade mark is a one of the best ways to protect your brand. Here are some tips on how to register and manage a trade mark in New Zealand and overseas.
You probably spend a lot of time growing your reputation – a trade mark can help you protect it. Registering a trade mark not only protects your brand but can enhance the value of your business. For example, if you plan on selling your business one day, buyers will be interested in your intellectual property assets.
If you already have a registered trade mark, are you getting the most value from it?
You can protect your trade mark by:
Now you can file trade mark applications in multiple countries simultaneously, through the international trade mark filing system. It’s called the Madrid Protocol, and enables you to access over 90 countries with one application. Read more on the IPONZ website (external link) .
Not sure whether you need a patent, trade mark or design? Check out the Which IP to Protect infographic.
Thinking of starting a new company? Search company names, trademarks and domains at the same time with ONECheck (external link) .