A trade mark is a one of the best ways to protect your brand. Here are some tips on how to register and manage a trade mark in New Zealand and overseas.
You probably spend a lot of time growing your reputation – a trade mark can help you protect it. Registering a trade mark not only protects your brand but can enhance the value of your business. For example, if you plan on selling your business one day, buyers will be interested in your intellectual property assets.
How to apply for a trade mark (external link) — Intellectual Property Office New Zealand
If you already have a registered trade mark, are you getting the most value from it?
You can protect your trade mark by:
Now you can file trade mark applications in multiple countries simultaneously, through the international trade mark filing system. It’s called the Madrid Protocol, and enables you to access over 90 countries with one application.
International trade marks (external link) — Intellectual Property Office New Zealand
Not sure whether you need a patent, trade mark or design? Check out the Which IP to Protect infographic.
Thinking of starting a new business? Search business names, trademarks, web domains and social media usernames at the same time with ONECheck.