Is your business export ready?

If you’re thinking about exporting, you likely have a lot of questions. Last year, New Zealand Trade and Enterprise (NZTE) launched the Export Essentials programme to help answer them.

Export Essentials workshops are designed to help businesses plan and implement their entry into export markets.

The workshops are open to all Kiwi businesses, and provide a set of tools that can help you systematically develop insights into overseas markets, plan, test your thinking, and learn from peers and experts.

The two-day workshops cost $500+GST for the first attendee and $250+GST for additional attendees from the same company, and cover the fundamental concepts of exporting, including:

• identifying and validating markets
• finding the right channels and partners
• preparing to pitch and sell effectively.

These exporting fundamentals are brought to life with real business examples and case studies, and the opportunity to work on your own business during the workshop.

Workshops are followed up by a one-on-one meeting with the workshop facilitators to help you prioritise next steps, and use what you’ve learned. You’ll come out with a clear short-term action plan and recommendations around how you can access services to help move your plans forward.

Export Essentials workshops (external link) — NZTE

Export Essentials guides (external link) — NZTE

What you need to know

Export Essentials workshops are coming to the following regions:

Northland

• 25 July and 8 August
• Facilitator: Katabolt

Whanganui

• 1 August and 15 August
• Facilitator: Maven

Taupo

• 22 August and 5 September
• Facilitator: KPMG

Tauranga

• 29 August and 12 September
• Facilitator: Katabolt

Invercargill

• 12 September and 26 September
• Facilitator: KPMG

Christchurch

• 24 October and 7 November
• Facilitator: Maven

Auckland

• 31 October and 14 November
• Facilitator: Maven

Wellington

• 7 November and 21 November
• Facilitator: Katabolt

Events were recently held in Nelson, Gisborne, Napier, Wellington and Dunedin, but don’t worry if you missed out this time. Keep an eye on the workshop schedule via the link below or speak to NZTE Customer Advisors for more information, because more workshops will be coming.

Register for Export Essentials workshops (external link) — NZTE

Workshop facilitators

The workshops are all facilitated by private sector partners, chosen by NZTE for their market development expertise:

• Katabolt - a leading independent international market development agency offering research, strategy and coaching to emerging and established New Zealand businesses.
• KPMG - a global network driving international business that’s committed to fuelling New Zealand’s prosperity.
• Maven - a successful and experienced product and services exporter in their own right, with hands-on experience in multiple markets.

Other partners include:

• Export NZ - with a nationwide network, Export NZ has the knowledge, information, contacts, training, support and services to help grow export businesses.
• Regional Business Partner Network - helps New Zealand businesses innovate and grow by making it easier to access early-stage business support. The network is made up of 14 Regional Business Partners throughout New Zealand and is supported by NZTE and Callaghan Innovation.