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Your Digital Journey

While many small businesses are jumping on to cloud accounting, a survey published earlier this year from accounting software firm MYOB showed nearly half of New Zealand’s small businesses still don’t have a website.

If you’re in this group, take heart - you’re not alone. The survey found 41% of small businesses didn’t have a web presence, and less than a quarter of the more than 1000 SMEs surveyed had a social media presence.

There can be many reasons for this, from business owners feeling they don’t have the time or don’t know where to start, or fear of the unknown. If this sounds like you, Digital Journey is an excellent place to start.

Digital Journey is an online assessment designed to help businesses make the most of digital technology. Digital is about much more than just having a website – it’s also things like how you communicate with customers and suppliers, where you store your information, and how you do the basics like payroll, GST and tax.

Starting your digital journey

The Digital Journey Assessment (external link) looks at four key areas of your business – website, people, tools and marketing. After answering the questions in each section (approx. 10 minutes) you get a custom action plan tailored to your business’ needs.

Your action plan will have recommendations for improving your online presence as well as advice on the advantages and opportunities that digital technologies offer. It will include; easy to read information on areas relevant to your business, case studies, helpful hints and how-to guides.

If you just want information on a specific topic, then browse digitalresources.nz (external link) . It’s a free online resource centre available for anyone to use. Bookmark this site as your regular go-to for keeping up to date with the latest digital trends.

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