Intellectual property (IP) typically includes things like a logo, brand, trade secret, design or invention.
In its most basic form, IP is about protecting what you’ve invested in — your business. By having an understanding of IP — and knowing what to do about what’s rightfully yours — you’ll be able to take the right steps for your business.
One of New Zealand’s most famous toys is Buzzy Bee™, a playtime staple for more than 70 years.
Its IP includes trade marks and copyright. These have helped the toy’s creators and owners build the brand, stop copycats and license Buzzy Bee’s image and name to a variety of products and services over the years.
Because of its strong brand, the current owners were able to attract international interest to fund the TV series Buzzy Bee and Friends, now screening in New Zealand and several Asian countries.
It’s a great example of how prioritising IP within your business can increase your bottom line, secure markets and create new revenue streams.
Use of Buzzy Bee’s image has been approved by the licence holder.