SWOT analysis template tool
SWOT analysis

Use this SWOT Action Plan to quickly develop a set of actions to improve your business.

Conducting a SWOT analysis helps provide direction by shining a light on what your business does well and where you’ll need to improve.

Usually strengths and weaknesses are internal aspects of your business (what are you good at, what are you not so good at), while opportunities and threats are external forces (what is likely to impact on your business in a negative or positive way).

How to use this tool

As you navigate your way through the pages, you will be prompted to answer key questions and select items.

Simply fill in each box and download your plan when you get to the end.