What you’ll learn:
- Digital tools to boost efficiency
- Customer experience
- Strategy
- Marketing
- Selling online
- Governance
Getting started
Explore these video playlists to learn about key aspects of running a business. Choose the topics most relevant to your needs and work through them at your own pace.
Business development
Find strategies and tools you need for success. We cover everything from simplifying overseas returns to improving your online presence.
Business set-up
Find essential steps for building a strong business in New Zealand. From choosing the right business name to establishing your brand, you'll find everything you need to get started.
Digital tools
As someone working in business, you need tools that can boost your efficiency, enhance your online presence, and simplify your processes. Find out how digital tools can help your business success.
Collaboration tools
If you're new to digital collaboration and you're looking to get the most out of your existing tools, check out our guidance.
Marketing online
Learn about different ways to market your business online. Explore practical guidance on social media, SEO, selling online and customer experience.
Marketing
See information on the importance of using smart marketing strategies and examples of how businesses are using digital tools to boost engagement and growth.
Social media
Find guidance on how to create engaging content, stay on top of social media trends and how to use trends to your advantage.
Selling online
Knowing how to leverage online platforms and tools is key to expanding your reach and boosting sales. See what options could help you navigate the world of e-commerce.
Customer experience
Whether you're aiming to understand your customers or refine the way they interact with your brand, find useful information to help you and your business.
Search Engine Optimisation
Find out how to boost your SEO game and drive more traffic to your website.
Spotlight series
See the power of peer-to-peer learning first-hand with the Spotlight series.
Check your skills
Take these self-assessments to review your business strategy, marketing and governance practices, and identify areas where you can build your knowledge and skills.
Self-asssessment: Business strategy
Assess your business strategy and identify opportunities to strengthen your planning and decision-making.
Self-assessment: Marketing foundations
Assess your marketing foundations and identify opportunities to improve how you understand and reach your customers.
Self-assessment: Governing your business
Assess how you're currently governing your business and identify areas where you can improve.