To make life easier, Anna registers for a New Zealand Business Number (NZBN).
She fills in her postal address, phone number, mobile number and website, and makes this information publicly available.
When she deals with the retailer, Anna quotes her NZBN.
It means the retailer can instantly bring up her details — making transactions, for example, invoicing and checking stock levels, quick and efficient.
And because her number is unique to her, she doesn’t have to worry about being confused with the retailer’s other boutique beauty brands.