Your business name is a crucial part of your brand. Here’s where you’ll find tips and a great tool for deciding on that perfect name.
Unless you lend your own name to your business, choosing one can drain you of time, energy and patience. Whatever your business does, its name should:
Avoid names too similar to ones already in use — you could run into legal troubles if you don’t.
Write a list of all the words you associate with your business. They could be about the products or services you want to provide, or the value of what you do.
You can make up words (Google, Facebook), join words together (YouTube), use phrases (TradeMe) or a name — your own (J Smith Plumbing) or invented (Häagen-Dazs).
If you’re struggling to find a name that fits the bill, try this technique:
If you have a name in mind but aren’t sure if it’ll be suitable, or can’t decide between several names, test them on people.
A simple and effective way to do this is an A/B test. You’ll need at least two names to try and some people to test:
Once you’ve found the perfect name, the next step is to find out if someone has beaten you to the punch and registered it.
ONECheck is a free tool that checks the availability of company names, internet domain names and trade marks in one search.
Simply enter the name and click Search. If it is not already in use, from the results you can:
It’s time to use our ONECheck tool (external link)
Your intellectual property (IP) can be a huge part of the value of your business to a buyer. So make sure you protect your business’s IP.
Some IP assets can be registered, eg trade marks, patents and designs. Other types are protected in different ways, eg copyright and trade secrets.