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Contribute to content

We work with experts in the public and private sectors to get best practice advice for small businesses.

If you or your organisation would like to submit an article or other content — or include an event on our Business calendar tool — here's how.

Content guidelines for business.govt.nz

Here are the whos, whats and hows of contributing content to our website. We’re looking for content that:

  • fits our content themes and helps solve common problems for small businesses
  • comes from a credible expert
  • doesn’t contains advertising or product placements
  • has a national focus.

Once we've published your content, remember to tell us if any links to your own — or other websites — change.

Once you’ve read the guidelines below, get in touch — we’d love to hear your content ideas.

Tell us about your ideas

Who can submit content

We’re interested in hearing from any public or private sector organisation interested in contributing to business.govt.nz. However, we reserve the right to decline any content that does not meet our criteria.

Content can include articles and/or videos for our website.

As a guide, content from the following types of organisations most often fit our criteria:

  • government agencies and government-funded bodies
  • non-profit organisations, eg business associations or groups that support small businesses
  • NZTE training voucher-approved providers
  • private sector organisations that want to support small businesses, without themselves getting a direct benefit.

Our audience

Business.govt.nz is the government's website for small businesses with fewer than 20 employees. We aim to reach business owners, operators and advisors through our website, our newsletter and social media. Typically, our audience is short on time and needs quick answers to business problems. 

Our audience includes:

  • small business owners and operators
  • employees
  • people thinking of starting a business
  • support organisations and advisors

Writing guidelines

All content on business.govt.nz uses plain English. Our audience is time-poor, so we translate government and business jargon into the words and phrases they use.

Think beyond straight text. Our website uses content blocks to better showcase different types of content, eg breakout tips, quizzes, visual guides, case studies or videos. 

Have a browse of our website to get a feel for how we talk to small businesses and present advice and information. 

Clear and consistent — avoid jargon, slang and legalese.

Trustworthy — your advice must be seen as being definitive and not contradicting government sources.

Helpful — content must offer practical ways to improve a business. How can you help someone make a decision and implement it?

Action focused — explain what a business should do to improve their processes, or solve a problem, and show how to do it. Step-by-step guides and common mistakes are often helpful.

Relatable — case studies are a great way to bring a topic to life, especially if focused on a learning moment. These can be fictional businesses, or real business owners who are happy to be quoted.

Not too long, not too short — there’s no set word limit, although 300-600 words is a good guide for newsletter articles. If your content is longer, consider splitting it up into separate topics. 

How to submit content

To provide content for business.govt.nz, use the submission form above. Make sure you include:

  • your name, and that of your organisation
  • what your content is about and details of where you think it fits on business.govt.nz
  • the URL link to the content on your website, if applicable
  • a short summary of your proposed content, eg a paragraph to add to xyz page, or an article for our monthly newsletter
  • the type/form of the content, eg article, PDF download
  • your permission to use the content.

If your proposed content is not in an online format, eg MS Word/PDF documents, videos, templates, tools, email it to us at info@business.govt.nz, with the above information for review.  

We may need to talk to you, eg if we want to edit it to fit our style. If everything checks out, we’ll tell you how we plan to publish it.

Calendar guidelines

Here are the whos, whats and hows of adding events or key dates to our Business calendar tool. Once you’ve read the guidelines below, send us your details in the online form below and we’ll get in touch about the next steps.

This calendar will help you find a range of opportunities, training, general compliance dates, and related tasks from across Government quickly and easily. Over time, you will also find events from the private sector where they are related to what you do with Government.

Pulling everything in to one handy place will make it easier for you to identify and participate in events and opportunities that will support your business growth and help you to understand and meet your obligations.

Who can submit calendar items

Public and private sector organisations can contribute to our calendar. However, we reserve the right to decline events and key dates that do not meet our criteria.

Your organisation must be credible and have expertise in providing the proposed event.

 

As a guide, the following types of organisations most often fit our criteria:

 

  • government agencies and government-funded bodies, eg crown entities, state owned enterprises
  • local authorities, eg city councils, regional councils
  • non-profit organisations that support small businesses, eg business associations, regional business partners network, chambers of commerce
  • NZTE training voucher approved providers
  • private sector organisations with a nationwide profile and expertise in the topic relevant to the proposed calendar entry
  • commercial private sector organisations, eg banks, training service providers
  • professional societies, eg Institute of Financial Advisers.

Whatever its type, your organisation must do at least one of the following

  • Deal directly with small businesses on regulation or compliance matters.
  • Provide programmes that help small businesses, eg grants, capability-building initiatives.
  • Run events that educate/support small businesses with obligations and other government matters, eg training opportunities, road shows, speaking engagements, conferences.
  • Offer publicly contestable opportunities to small businesses, eg government tender opportunities.
  • Provide information that will help small businesses grow and develop, eg Statistics NZ surveys/research releases.
  • Provide information that helps the capability of small businesses, eg business planning, systems, exporting, financial planning, productivity and international competitiveness.

Criteria for calendar events

Events must be free, held in New Zealand, and relate to at least one of the following:

  • compliance task, eg GST return filing date
  • event, eg training seminar, webinar, workshop, conference
  • information release, eg Statistics NZ report releases, legislation press release dates
  • other, eg public holiday, legislation enactment date, GETS tender closing date.

Those that aim to sell additional services or events will not be published.

Your event or key date must meet at least one of the following criteria:

  • relate directly to regulatory obligations and compliance for small businesses — make sure you include a do-it-online link
  • relate directly to programmes that help small businesses, eg grants, capability building initiatives
  • educate/support small businesses with regulatory obligations and other government matters, eg training opportunities, road shows
  • be interesting and relevant to small businesses, particularly with a focus on compliance activity/government matters, eg speaking engagements, conferences.
  • offer publically contestable opportunities to small businesses, eg government tender opportunities.
  • give information that will help small businesses grow and develop eg Statistics NZ survey/research releases.
  • give information that helps the capability of small businesses such as on business planning, systems, exporting, financial planning, productivity and international competitiveness.

Clearly indicate any registration requirements and include details of how to register, eg a link to online registration on your website.

Tell us about your calendar item