Consumer laws cover how and what you can sell, how you advertise your products or services, and how you deal with customer complaints. They apply whether you sell online or in person.
Make sure your promotions stack up
Black Friday is a good time to check if your promotions comply with the Fair Trading Act. The Act includes rules about pricing, discount claims and advertising.
Make sure the information you give customers is accurate and doesn’t mislead them or leave out important details. Your products and services should also match how you describe them.
Look after your customers
More sales can also mean more questions, deliveries and returns.
Under the Consumer Guarantees Act, products sold to consumers must be of acceptable quality, fit for purpose and match their description. Businesses also need to know when customers are entitled to a repair, replacement or refund.
If you're selling products online, make sure any delivery timeframes you advertise are accurate and realistic. Customers should receive products within the timeframe promised and in acceptable condition. If problems arise, deal with customer complaints promptly rather than putting them off.
Set your business up for success
Before Black Friday, take some time to check your:
- advertising and promotional claims
- prices and product information
- delivery arrangements
- returns and complaints processes
- product safety responsibilities
- processes for protecting customers' personal information.
Getting these basics right can help you provide a better experience for customers while meeting your responsibilities as a business.