What Exporter Help offers
New Zealand is home to a thriving food and fibre sector, with businesses sending their products to all corners of the world every day.
Are you thinking about joining them on the export journey but need a bit of support?
Exporter Help at the Ministry for Primary Industries (MPI) is dedicated to supporting businesses get Kiwi products overseas.
MPI’s Exporter Help service delivers free, one-to-one advice to support businesses meet export requirements.
The team helps businesses of all sizes and at all stages - whether you are thinking about exporting or are an established exporter needing a hand with specific rules.
Export requirements can be complex and confusing.
They often depend on what is being produced, and which country it is going to.
The rules can also change regularly.
Along with providing advice, Exporter Help offers useful resources, like guides and webinars.
With accurate information, it's easier for businesses to export efficiently and avoid costly errors.
Make contact early
Contact Exporter Help as early as possible in your journey.
They will be able to confirm that you are on the right track and spot any gaps.
This will help you feel confident in your export plan, including how you will meet domestic regulations before you export.
The Exporter Help team also recommend you contact a reliable importer or importing agent in the country you want to export to.
That person will have a good understanding of their country’s importing rules.
Guiding Wai Mānuka to export success

Wai Mānuka make a premium non-alcoholic beverage, using Mānuka Honey, lemon juice and sparkling water. They’ve been in business in New Zealand since 2020.
When they were ready to export, Wai Mānuka had several overseas markets in their sights.
But first, they needed help on how to meet some specific requirements for transfer documents.
Exporter Help provided Wai Mānuka with the support they needed to make sense of the regulatory environment.
They provided clear explanations of the rules for exporting beverages to other countries.
Thanks to the team at Exporter Help, Wai Mānuka were confident that they were doing the right thing. They are now successfully exporting to the US, Japan, China, Australia, and beyond.
Get in touch
For support navigating your exporting requirements, contact the Exporter Help team.
Email: exporterhelp@mpi.govt.nz
Phone: 0800 674 490
