Most Kiwi businesses want to do the right thing for nature, but many business owners don’t know where to start. 

That’s where Always Be Naturing comes in – the Department of Conservation's new multi-year campaign to get all New Zealanders connecting with and caring for nature.

There’s a role for everyone, including businesses.

If you’re a small business owner, plugging in to Always Be Naturing can help you connect with customers and boost employee wellbeing, even when you’re short on time or resources.

Why green means growth for your business

Nature is vital to New Zealand’s economy. Think of it as your supply chain’s supply chain. 

Ecosystem services are worth $57 billion to the economy each year, and 70% of our export earnings rely on nature directly. 

Your employees want to work for organisations that care about the environment too. Offering meaningful volunteering opportunities makes for happier staff and better retention.

It pays to invest in a thriving nature.

Get on board with Always Be Naturing

Here’s what getting on board with Always Be Naturing offers your business.

  1. Connect with customers: 89% of Kiwis think businesses should do more for the environment, and 60% are prepared to invest time and money to support companies that do good. Internationally, 80% of export markets demand nature-friendly products. Your customers expect action. 
  2. Show your support: Showing your support for Always Be Naturing links your business with a nationwide movement that other businesses have already joined. There’s no need to create your own marketing from scratch – you can build on DOC’s powerful storytelling and creative assets.
  3. Clear your head and lower stress: Running a small business is full-on. Taking time out in nature is scientifically proven to boost your wellbeing and lower stress. It’ll give you the reset you didn’t know you needed – and if you get your employees naturing, they’ll thank you too.

Get help getting started

From team volunteer days to partnership opportunities that work for your business, find 5 easy ways to get your business naturing.

More information

For more information and tailored resources for businesses:

Visit DOC’s website.

Email DOC: naturing@doc.govt.nz.