Intellectual property Rawa whakairo hinengaro

Intellectual property (IP), like the name of your business and the unique way you do things, can be just as important as your physical assets. That means it needs protection too. Learn about what IP is, and why it’s important to protect your business.

What is intellectual property

Your intellectual property, or IP, is what is uniquely yours in your business. IP includes all the things you can't touch — like ideas, processes and insights. 

For example, your IP may include your:

  • designs and inventions
  • trading name
  • domain name
  • logo
  • website
  • staff business knowledge and customer databases
  • distribution and sales agreements.

IP protection may seem challenging because:

  • it’s unfamiliar
  • you think it’s only for bigger companies
  • you're unsure how to best approach it.

But, with a bit of time and research, the steps will become straightforward — and the security of IP protection will be worth the effort.

What is intellectual property?Intellectual Property Office
Intellectual property overview

Why protecting your intellectual property is important

IP protection is important for the long-term success of your business. It’s critical to your growth, and key to maintaining a good reputation. 

Getting IP protection also shows others that your IP is unique and it belongs to you. 
 
Taking even a few basic steps can help to:

  • protect your brand
  • defend against others copying your products or services
  • keep confidential information safe
  • gain a competitive edge
  • promote your business and attract investors.

You’ve spent time, money and energy building your business – securing your IP allows you to enjoy the success and growth of your business with peace of mind.

Types of intellectual property

Intellectual property can be registered or unregistered. The difference depends on the type of property, and the kind of protection you need. 
 
Registered IP has been accepted for legal protection by a national IP office, like the Intellectual Property Office of New Zealand (IPONZ). It includes things like patents and registered trade marks.
 
Unregistered IP has not gone through the IPONZ process, but still offers some legal protection. Unregistered IP includes things like trade secrets and copyright. 
 
It’s important to know what kind of intellectual property your business has, and what kind of protection you need.

Know what type of IP you needIntellectual Property Office

What's next

  • Prepare for unexpected events

  • Health and safety

  • IT risks and scams

  • Understanding customer complaints

  • Premises and assets

  • Operations strategy

  • Running a sustainable business

  • Manufacturing

  • Importing

  • Exporting

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