The start-up gamers have been working on Hoki Moki Magic for two years. Geoff’s been the driving force, but the team’s been living and breathing the app, too.
The DigiTron Expo means upping their game. It’s a chance to get the app to a big market.
They’ll be competing against hundreds of world class acts. They need to shine.
Geoff’s been putting in extra hours, polishing their presentation. As Managing Director, he’s been clear that over the month, all hands are on deck.
Until DigiTron’s in the bag hours will be long, and work intense. Professional development, coaching and leave are also on hold.
Geoff’s team want to see the app succeed as much as he does. They don’t mind burning the candle at both ends, and can see their boss does more than his fair share.
But Geoff will need to make sure he doesn’t expect this pace for more than a month. His team may become resentful, or simply burn out.