They have such a good reputation that Aroha is ready to build an online presence to help her business grow.
Aroha starts with the minimum viable product to test her idea of an online bagel business. She opens an online account with a click and collect app. This lets people order bagels from their phone and pick up in store. She tells all her regular customers about it.
For a couple of months, Aroha collects stats on which items people are ordering using the app. When people come in to pick up their orders, she asks:
- how far away they work
- whether they’re interested in a delivery service
- what other café items they’d like to order using the app.
Aroha finds people love being able to order ahead — it gives them more time to enjoy their luxury lunch. And they’d like her to add a greater range of drinks to the app. No one’s interested in the delivery service, so she parks that idea.
Aroha also notices online customers often buy a local brand of cola along with a bagel. She creates a combo deal, with packaging designed to match. She creates two prototype designs to test out on her regulars, then gathers feedback on which they like best. She only invests in the new packaging once she’s sure it’s worth it.