Waitara Artists Co-operative was formed when the artists realised they were making little progress in their separate businesses and needed to find a way to market their artwork better.
They found most of their time was spent working on their art and not enough time or resources to attract people to buy it. So, they decided to join together and form the co-operative.
It was a good move. The co-operative has allowed the artists to work together in a shared space where all their artwork is properly marketed to local and national markets.
By sharing in both the costs and controls of the co-operative, the members were able to expand the business, get more exposure for their artwork and increase their income.