Part of Aroha’s marketing plan is to encourage her bagel-loving customers to share the love and refer their friends.
Aroha sets up a referral programme. On each online customer’s account page, she encourages them to email a referral link to a friend, along with a personalised message.
If the friend follows the referral link and buys their first bagel, they get a second bagel for free. The customer who referred them then gets a discount voucher added to their account — valid for one free luxury bagel. Both customers get free bagels, and Aroha wins a new customer who could become a regular.
Aroha also gains the new customer’s email address. If they opt in to marketing, she can send details of new bagel flavours, plus weekly specials and promotions. The customer can unsubscribe if they want tot, or follow Aroha’s marketing prompts and become a bagel addict.
As well as free bagels, customers who refer friends get points. When they reach 10 points, they win one of Aroha’s signature bagel-shaped lunch boxes.
Aroha has created a great referral scheme. Customers love it, and the benefits to the business far outweigh the costs.