Amit considers his marketing options. To create a higher profile, content marketing seems like a good fit. He’s keen to build his reputation as highly knowledgeable and up to date with the latest developments. A blog will help him showcase what he knows and what he’s good at.
Now he’s defined his aim, Amit defines his audience. He creates a list of the highest-profile customers he’s worked for, and thinks back on his interactions with them. They were most interested in what his apps could do and how easy they were to use. They were put off by anything too complicated. Amit decides to focus his blog content on app functionality and design, and to avoid industry news or the technical detail he discusses with other developers.
A plan helps Amit stay on track with his blogging. He keeps a running list of possible topics, makes himself a schedule, and plans his posts a month ahead. He puts reminders in his calendar, so he doesn’t get behind.
Amit adds videos to his blog. This is the easiest way to step people through the app designs and features he’s so proud of. Videos also boost his search rankings.
Once each blog post is published, Amit posts it on social media and includes it in his email marketing. With every post he writes, he’s building his reputation as a leader in his field.