What operating at a loss means

Your business is operating at a loss if you’re spending more money than you’re making.

Businesses often operate at a loss temporarily when starting out or in periods of growth. This is okay if you’ve got enough in the bank to cover the costs of running your business until your income picks up.

But if your business is frequently operating at a loss because of slow sales, you’ll need to make some changes to how your business is running. Consider talking to an advisor for help.

You’re operating at a loss if:

  • you don’t have enough money to pay your bills
  • your bank balance is negative, and you don’t know how to get it positive again
  • you’re not selling as much as you had planned.
tool

Check your cash flow

Use our tool to forecast your cash flow and check what you can improve or change.

Cash flow forecaster

What to do if you’re operating at a loss

Here are some tips to try if you’re operating at a loss.

Reduce your expenses

  • See if there’s anything you can cut from your spending.
  • See if you can reduce the amount of withdrawals you’re taking from the business.
  • Try to negotiate better deals from your suppliers.
  • Sell assets you’re no longer using.

Increase your sales

  • See if you can charge more for your product or service.
  • See if you can sell more of your product or service.
  • See if you can get more customers.

Talk to a financial advisor

  • Seek financial support if you need to.

Claiming losses in your tax return

If you claim a loss in your tax return, you can carry it forward to lower your income in the next tax year, reducing your tax bill.

Sole traders and partnerships

Report the loss in your individual income tax return (IR3). Inland Revenue will then let you know the amount that can be carried forward to the next tax year. If the loss is bigger than your income, you can use the difference to lower your taxable income in following years.

Companies

In most cases, companies operating at a loss don’t have to pay income tax.

A company may be able to transfer its loss to another company or carry the loss forward to future years. To carry the tax loss forward:

  • report it in your company’s income tax return (IR4)
  • meet the shareholder continuity test.

If you’re considering bringing losses forward for tax purposes, talk to a tax adviser.  

learning resource

Stay on track with our financial plan template

Use our financial plan template to think about your forecasted costs, revenue, profit and loss, cash flow, funding – and more.

Financial plan template

Common mistakes

These are some common mistakes to be aware of when operating at a loss:

  • Ignoring the warning signs that you may be operating at a loss.
  • Not having a plan in place to get back on track.
  • Buying things you can’t afford.

Learn more about

Business finance basics