Pick the right tool and set it up to suit your business

Before you start your first trial, choose the best AI tool available to you and set it up carefully. Some tools offer advanced reasoning or extended‑thinking modes. These modes can improve results on more complex tasks, but are then slower and cost more to run. It’s often better to use these advanced modes when you’re familiar with the AI tool, or when you know a task genuinely needs deeper thinking. 

Check the data settings – turn on the logging or history features, so you can review what the tool has done, and keep records for if you want them later. Where possible, disable training on your inputs and outputs to protect your data, privacy, and intellectual property. 

If the tool offers tone and style presets or templates, save any that match your brand so you don’t have to upload this kind of thing every time you want to use the tool. 

Pilot AI in your business

  1. Step1

    List your pain points

    The first step to a successful AI trial is choosing when and where to start. Create a list of your pain points – these will become your focus areas. 

    Think about the day-to-day running of your business and ask yourself: 

    • What takes longer than it should? 
    • What feels repetitive? 
    • What could be automated?

    Write down 5–10 answers to these questions. Then pick one answer that:

    • has low costs associated with it
    • has low risks associated with it
    • if improved, could have a positive impact on your business.

    This is your focus area for your pilot. 

  2. Step2

    Choose a general-purpose AI tool

    Do your research and choose a general AI tool for your test — for example, one that can help with writing, summarising, or generating ideas. Tools such as ChatGPT, Claude, Gemini or Copilot can be good starting points.

    Check whether the applications you use every day to do your work already include AI features – for example, Microsoft 365 or Google Workspace. Starting with AI that’s built into your existing systems can make your test faster and easier to set up.

    If you need to use tools that aren’t built into your existing apps, choose AI tools with business‑grade paid plans, as these usually offer stronger administrative controls and clearer information protection. Review each product’s data and privacy settings. If you can, switch off any options that allow your prompts or results to be used by the AI company’s developers for tool improvement or training. 

  3. Step3

    Pick a safe starter task

    Select a simple, low-risk task within your chosen focus area to complete using AI. A good task to start with is generally one that's repetitive or time consuming, has an task result that’s easy to review, and where the impact of a mistake is low.  

    Examples include:

    • rewriting an email to be clearer, more professional, or friendlier
    • drafting a quote or simple proposal
    • drafting a social media post or job advert
    • summarising meeting notes and action items. 
  4. Step4

    Review the results

    Once you’ve completed the task, check the results are accurate and align with what you asked for. You are still responsible for the final result, so checking it holds up to scrutiny is important.

    Take time to compare how the task was delivered using AI compared to your normal business processes. 

    When doing the comparison, record any changes you noticed. For example: 

    • Time – did it take more or less time to complete the task using AI? 
    • Quality – was the quality of the result lower, similar or better? 
    • Risk – were there any obvious risks with privacy, tone or accuracy that need to be mitigated?
  5. Step5

    Consider wider use beyond the pilot

    Think about how this could affect different tasks in your business that differ in type, size or complexity. This will help if you choose to progress beyond the pilot stage. 

Case study

AI turns shift reports into real‑time insights

Beverage manufacturer, Apollo Foods, improved reporting, knowledge sharing, and data quality with help from AI. 

Implement AI in your business

  1. Step1

    Decide who is responsible

    For sole traders, this is easy – you’re responsible. For businesses that have more than a handful of employees, the first step to implementing AI on a more permanent basis is nominating a contact person in your business.  
     
    Have someone act as an owner or manager for implementing AI in your business. This helps keep decision-making clear, and reduces the chances of different staff using any kind of AI tools for their work (also called shadow AI) that haven’t been approved or with no oversight. 
     
    Choose one person to manage access to AI tools – including approving tools, assigning or removing licences, and turning connectors on or off. 

  2. Step2

    Set up processes to mitigate risks

    To successfully and safely embed AI in your business, you must have agreed rules and processes in place for using it.  
     
    Make sure you have policies and processes that cover:

    • what approved AI tools staff can use. 
    • what information must not be entered into AI tools – for example, personally identifiable information from customers or staff.  
    • when and how a human must review AI outputs – for example, to check specific financial, legal, and safety tasks, or that customer communications are on brand.
    • how you ensure the quality and accessibility of information for AI tools – for example, by keeping sales and inventory data clean and organised.  
    • how and where to keep a record of AI outputs, so these don’t get lost or deleted.
    • how to use agentic AI safely – for example, keep permissions tight and have a person confirm important steps. Watch for prompt‑injection risks – where malicious content in a webpage or file tricks the AI tool into taking unintended actions – when tools browse the web or interact with other software.

    You may need to create new policies and processes to cover AI or update existing ones, including IT, social media and privacy policies.  

    It’s important to have a process for if something goes wrong. You’ll need to stop the activity, contain the issue, assess what was shared, fix the process or settings, and communicate with anyone who needs to know. Recording the incident and any follow‑ups helps prevent the same issue happening again. 

    Keep a simple “AI use log” in a shared place for any higher‑risk tasks. Record the date, who used the tool, what they did, what inputs were used, who reviewed it, where the final version is saved, and any issues. 

  3. Step3

    Build understanding and capability

    Support your team to learn more about AI and build the foundational skills they need to use it. The more your staff experiment with AI tools, the easier it gets. Focus on these key skills first, before encouraging experienced and interested staff to learn more.  
     
    Encourage your team to embed their learning by providing safe, approved AI tools, and clear guidance and processes. Explain to staff why using personal or free AI accounts at work has security and privacy risks. When staff use AI tools at work that aren’t approved, this is often referred to as shadow AI. 

  4. Step4

    Start with one area before expanding

    Choose one area of your business to implement AI first. For example, human resources or marketing. Improve the end-to-end processes and workflows in this area.  
     
    When you see a real improvement, take your learnings and apply these to other areas of your business. Expand step-by-step and based on evidence. 
     
    Once you’re comfortable with your operational implementation, think bigger. Look for opportunities in your business to implement AI on a systemic or strategic level. 

How AI may change your day‑to‑day operations

As you start using AI in your daily work, you may notice small changes to how tasks are done.  
 
These changes can help make your business more efficient and reduce the time spent on routine work.  
 
For example, you might:

  • start with an AI‑generated draft and spend less time writing or formatting from scratch.
  • reduce manual steps, as tools help create templates, summaries or checklists.
  • share prompts, helping your team produce consistent outputs.
  • streamline workflows, as staff learn when and where to use AI.
  • create clearer handovers, with AI-generated drafts, summaries or notes making them easier for others to understand.
  • complete regular checks on tool permissions and connectors, so AI tools only access what they need.

Many small businesses also find it helpful to use simple templates. For example, a “do‑not‑paste” list of information that should not go in AI tools, or a short guide explaining which tools are approved and when a person must review outputs. Templates like these make it easier to embed AI safely without adding complexity. 

Examples of simple, low-cost tools

There are lots of AI tools available, many of which are free, have free versions, or are built into existing services. Get started by choosing a general-purpose tool for your business and only add niche options once you’ve proven value.  
 
Examples of different tasks and AI tools you could use include:  

  • meeting notes and minutes - Otter, Fireflies.ai.
  • writing and editing – Grammarly, AI in Microsoft 365, AI in Gmail, ChatGPT, Jasper, Microsoft Copilot.  
  • design and social content – Canva AI.  
  • presentations – Gamma.  
  • automation and workflows – Zapier.  
  • general-purpose assistants – Claude, Google Gemini, ChatGPT, Microsoft Copilot.  
  • research – Perplexity, NotebookLM

Whether you're using free or paid tools, always check the tool settings and policies to make sure your data is kept safe. 

Learn more about

Getting started with Artificial Intelligence