How to develop your unique selling point
- Step01
Identify your customers
Write down what you know about your target customers.
- Step02
Identify their needs
Write down what you do that your target customers need – these are your potential unique selling points.
- Step03
Understand your competitors
Remove unique selling points your competitors are already doing well.
- Step04
Match selling points
Match potential unique selling points to things your business does well.
- Step05
Interview customers
Interview target customers about which of the potential unique selling points best meets their needs.
- Step06
Deliver your advantage
Based on customers’ feedback, ask yourself if your unique selling point is clear, fills a gap in the market, and if you can deliver it.
Making your business stand out
Identifying a USP is the key to getting customers to buy from you.
It’s unlikely you’ll be the only business providing your product or services in your market, but there are things you can focus on to make your business stand out.
These include being:
- first to the market
- most reliable
- a sole seller or distributor of a specific brand or product
- highest quality
- cheapest
- easiest to use
- healthiest
- sustainable – locally made, organic, environmentally friendly.
All these features help to build your brand and should feed into your marketing and sales plans.
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