Frequent customers store their payment details and standard order in the app. Then they use the app to ‘call ahead’, placing their order a few minutes before they arrive at the café. The orders pop up on the barista’s list automatically.
The app reduces the amount of ordering and payment work at the counter – a great process innovation. Aroha can spend more time looking after her seated customers, and her barista can focus on making great coffee.
Customers still get their favourite coffee, made by the same person. The coffee app cuts down on waiting time, saves them paying manually each time, and automatically stamps an electronic ‘coffee card’ – service innovation they love.
The app maker charges a small fee per order, but Aroha’s happy that the benefits outweigh the costs.