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Trade shows can be a great way of showcasing your products and services, building your brand and connecting with new customers. If you make an impression, you’ll develop leads, make sales and could even pick up your next big contract.
Success is likely to develop with regular year-on-year attendance at the same shows. Other businesses in the industry (including potential customers) may read regular attendance as an indicator of your credibility, stability and long-term intention. It may take several years of attendance at the same show before these businesses start to develop stronger interest in your company.
Taking part in overseas shows and exhibitions can be expensive. Target those with attendees who could potentially become customers. Joining other complementary exporters is a cost-effective way for smaller exporters to exhibit at trade events.
It is important to take care negotiating all the official requirements for attending a trade show. Skilful planning and execution, before, during and after the trade show, is essential to get results.
To get the most out of your investment, you will need to have spent plenty of time preparing for the event. Showing up on the day unprepared is a wasted opportunity and could even damage your business if you appear unprofessional.
Here are the main things you’ll need to do to prepare.
Some points to consider when planning your stand include: