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There’s no replacement for specialist intellectual property (IP) advice and if you think you need it, you should definitely get it. By first preparing yourself, you could potentially save money.
For example, registering a trade mark is doable for most people and typically costs $150 a class. Remember, this only protects you in New Zealand.
IP advice can come in many different forms, so before going straight to a specialist legal firm, you could first try and get help and advice elsewhere.
Other possible sources of IP advice for small businesses include:
If you prepare in advance, you can gather a lot of useful information in this time.
Like any business investment, you should always think about how to get value for your money. It’s a good idea to:
It can’t help you with strategic advice or IP strategies.
Make sure you can clearly explain:
Depending on your business goals — and what others are already doing in this space — typical next steps for the IP advisor might include:
This last step is not essential, but if you’re happy to outsource your IP help, it can be a good idea. Make sure you check what this service costs first.
Applying for a patent and/or design is an IP area where specialist advice is recommended.